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Seminar paper from the year 1999 in the subject Business economics - General, grade: 1,0, Berlin School of Economics, course: Competitive Strategy and Business Perfomance, language: English, abstract: The clothing market environment is characterised by strong competition, low demand and declining margins. As prices deflate, many manufacturers are producing premium products. The present paper analyses the German clothing company JIL SANDER AG, which is then compared to BOSS AG and ESCADA AG. Despite their different size they all pursue a similar strategy to survive in a highly competitive surrounding: they built up a strong brand, diversify in other lifestyle segments and distribute their products through own mono-brand shops as well as through franchise partners. The main task is to assess the performance of a company like Jil Sander in pursuing this strategy, especially considering its size constraints. This is done by qualitative as well as quantitative analysis in view of a environmental analysis, a financial analysis and a scenario analysis Implementing this strategy, it should be kept in mind that it means less control over franchise partners and factories. The push is on to answer the 'management question' by strengthening the second management level, as a tight control over sales channels will not be possible by the person Jil Sander itself.
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Nach einigen Stationen in der Telekommunikationsbranche setzt Almut Stielau seit 2001 ihre interdisziplinäre Denke als Consultant in verschiedenen Branchen und Funktionen ein: zunächst in Top-Management Beratungen, danach auf selbstständiger Basis. Neben Strategieentwicklung und IT Transformation wurde das Thema Nachhaltigkeit zu einem weiteren Beratungsschwerpunkt. Zuvor studierte Almut Stielau Ostasienwissenschaften in Bochum, Taipei und Berlin. Akademischer Hintergrund & Abschlussarbeiten: Certificate of Advanced Studies (CAS) Social Mgmt. / Social Responsibility. "Entwurf eines Referenzmodells für die Einführung eines Sozialmanagement-Systems auf der Grundlage einer standardisierten Projektmanagement-Methode." ZHAW Zürich (2009) Note: ausgezeichnet. MBA. "Strategischer Markteintritt und Marktgestaltung: Der chinesische Telekommunikationsmarkt für Basisdienste". FHW Berlin (2000) Note: 1,4. M.A. Sinologie, VWL und Politologie. "Der wirtschaftliche Integrationsprozess zwischen China, Hongkong und Taiwan". FU Berlin (1995) Note: sehr gut.
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Competitive Strategy and Business Performance. A Case in the German Clothing Industry
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 1999 in the subject Business economics - General, grade: 1,0, Berlin School of Economics, course: Competitive Strategy and Business Perfomance, language: English, abstract: The clothing market environment is characterised by strong competition, low demand and declining margins. As prices deflate, many manufacturers are producing premium products. The present paper analyses the German clothing company JIL SANDER AG, which is then compared to BOSS AG and ESCADA AG. Despite their different size they all pursue a similar strategy to survive in a highly competitive surrounding: they built up a strong brand, diversify in other lifestyle segments and distribute their products through own mono-brand shops as well as through franchise partners.The main task is to assess the performance of a company like Jil Sander in pursuing this strategy, especially considering its size constraints. This is done by qualitative as well as quantitative analysis in view of a environmental analysis, a financial analysis and a scenario analysisImplementing this strategy, it should be kept in mind that it means less control over franchise partners and factories. The push is on to answer the 'management question' by strengthening the second management level, as a tight control over sales channels will not be possible by the person Jil Sander itself. Bestandsnummer des Verkäufers 9783656957928
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Competitive Strategy and Business Performance. A Case in the German Clothing Industry
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GRIN Verlag, GRIN Verlag Jun 2015, 2015
ISBN 10: 3656957924
ISBN 13: 9783656957928
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Taschenbuch. Zustand: Neu. Neuware -Seminar paper from the year 1999 in the subject Business economics - General, grade: 1,0, Berlin School of Economics, course: Competitive Strategy and Business Perfomance, language: English, abstract: The clothing market environment is characterised by strong competition, low demand and declining margins. As prices deflate, many manufacturers are producing premium products. The present paper analyses the German clothing company JIL SANDER AG, which is then compared to BOSS AG and ESCADA AG. Despite their different size they all pursue a similar strategy to survive in a highly competitive surrounding: they built up a strong brand, diversify in other lifestyle segments and distribute their products through own mono-brand shops as well as through franchise partners.The main task is to assess the performance of a company like Jil Sander in pursuing this strategy, especially considering its size constraints. This is done by qualitative as well as quantitative analysis in view of a environmental analysis, a financial analysis and a scenario analysisImplementing this strategy, it should be kept in mind that it means less control over franchise partners and factories. The push is on to answer the 'management question' by strengthening the second management level, as a tight control over sales channels will not be possible by the person Jil Sander itself.Books on Demand GmbH, Überseering 33, 22297 Hamburg 56 pp. Englisch. Bestandsnummer des Verkäufers 9783656957928
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Competitive Strategy and Business Performance. A Case in the German Clothing Industry
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Taschenbuch. Zustand: Neu. Competitive Strategy and Business Performance. A Case in the German Clothing Industry | Almut Stielau | Taschenbuch | 56 S. | Englisch | 2015 | GRIN Verlag | EAN 9783656957928 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Bestandsnummer des Verkäufers 104629945
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Competitive Strategy and Business Performance. A Case in the German Clothing Industry
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 1999 in the subject Business economics - General, grade: 1,0, Berlin School of Economics, course: Competitive Strategy and Business Perfomance, language: English, abstract: The clothing market environment is characterised by strong competition, low demand and declining margins. As prices deflate, many manufacturers are producing premium products. The present paper analyses the German clothing company JIL SANDER AG, which is then compared to BOSS AG and ESCADA AG. Despite their different size they all pursue a similar strategy to survive in a highly competitive surrounding: they built up a strong brand, diversify in other lifestyle segments and distribute their products through own mono-brand shops as well as through franchise partners.The main task is to assess the performance of a company like Jil Sander in pursuing this strategy, especially considering its size constraints. This is done by qualitative as well as quantitative analysis in view of a environmental analysis, a financial analysis and a scenario analysisImplementing this strategy, it should be kept in mind that it means less control over franchise partners and factories. The push is on to answer the 'management question' by strengthening the second management level, as a tight control over sales channels will not be possible by the person Jil Sander itself. 56 pp. Englisch. Bestandsnummer des Verkäufers 9783656957928
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