Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising (European Advertising Academy, Band 10) - Hardcover

 
9783658023645: Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising (European Advertising Academy, Band 10)
Hardcover
ISBN 10: 3658023643 ISBN 13: 9783658023645
Verlag: Springer Gabler, 2013

Inhaltsangabe

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

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Über die Autorin bzw. den Autor

Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics.

Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.

Von der hinteren Coverseite

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

Contents

· The Roles of Advertising

· The Faces of Advertising

· Perceptions of Advertising

· Reception of Advertising

Target Groups

· Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management

The Editors:

Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics.

Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.

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Verlag
Springer Gabler
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
3658023643
ISBN 13 
9783658023645
Einband
Gebundene Ausgabe
Anzahl der Seiten
419
Herausgeber
Rosengren Sara, Dahlén Micael, Okazaki Shintaro
Kontakt zum Hersteller
ProductSafety@springernature.com
ProductSafety@springernature.com

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Darmstadt
64293
Deutschland

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Softcover