Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising (European Advertising Academy) - Softcover

Softcover

ISBN 10: 3658042168 ISBN 13: 9783658042165

Verlag: Springer Gabler, 2015

Inhaltsangabe

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11^th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

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Über die Autorin bzw. den Autor

Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics.

Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.

Von der hinteren Coverseite

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11^th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

Contents

· The Roles of Advertising

· The Faces of Advertising

· Perceptions of Advertising

· Reception of Advertising

Target Groups

· Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management

The Editors:

Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics.

Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.

Details zur Ausgabe

• Verlag: Springer Gabler
• Erscheinungsdatum: 2015
• Sprache: Englisch
• ISBN 10: 3658042168
• ISBN 13: 9783658042165
• Einband: Taschenbuch
• Anzahl der Seiten: 420
• Herausgeber: Rosengren Sara, Dahlén Micael, Okazaki Shintaro
• Kontakt zum Hersteller: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3; Heidelberg; 69115; Deutschland