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Lead Markets in Age-Based Innovations: Demographic Change and Internationally Successful Innovations (Forschungs-/Entwicklungs-/Innovations-Management) - Softcover

Buch 6 von 19: Forschungs-/Entwicklungs-/Innovations-Management

Levsen, Nils

 
9783658088149: Lead Markets in Age-Based Innovations: Demographic Change and Internationally Successful Innovations (Forschungs-/Entwicklungs-/Innovations-Management)
Softcover
ISBN 10: 3658088141 ISBN 13: 9783658088149
Verlag: Springer Gabler, 2015

Inhaltsangabe

Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.

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Über die Autorin bzw. den Autor

Nils Levsen has been working at the Institute of Technology and Innovation Management at the Technical University of Hamburg-Harburg and examines the international diffusion of innovations.

Von der hinteren Coverseite

Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.

Contents

  • Early Adoption Patterns and Lead Markets of Selected Age-Based Innovations
  • Analysis of Lead Market Candidate Countries Based on Extant Theory
  • Market Participant Study
  • Age-Specialized Innovations: Stakeholder Structure and Implications

Target Groups

  • Researchers and students of innovation management, technology management, sociology, and gerontology
  • Executives of product development

The Author

Nils Levsen has been working at the Institute of Technology and Innovation Managementat the Technical University of Hamburg-Harburg and examines the international diffusion of innovations.

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Verlag
Springer Gabler
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
3658088141
ISBN 13 
9783658088149
Einband
Taschenbuch
Anzahl der Seiten
360
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