Measuring Country Image: Theory, Method, and Effects - Softcover

Buhmann, Alexander

 
9783658154066: Measuring Country Image: Theory, Method, and Effects
Softcover
ISBN 10: 3658154063 ISBN 13: 9783658154066
Verlag: Springer VS, 2016

Inhaltsangabe

Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.

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Über die Autorin bzw. den Autor

Dr. Alexander Buhmann is Assistant Professor at the Norwegian Business School, Oslo. He received his doctorate at the Faculty of Economics and Social Sciences at the University of Fribourg, Switzerland. His research focuses on Public Relations, Corporate Communications, and Public Diplomacy.

Von der hinteren Coverseite

Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.

Contents

  • Towards an integrative model of the country image
  • A variance-based approach for PR measurement and evaluation
  • From model to measurement
  • The constitution and effects of country image and identity

Target Groups

  • Researchers and students of Social Sciences and Communication Studies
  • Practitioners in International Public Relations and Public Diplomacy  

The Author

Dr. Alexander Buhmann is Assistant Professor at the Norwegian Business School, Oslo. He received his doctorate at the Faculty of Economics and Social Sciences at the University of Fribourg, Switzerland. His research focuses on Public Relations, Corporate Communications, and Public Diplomacy

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Verlag
Springer VS
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
3658154063
ISBN 13 
9783658154066
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
164
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