Through a Lens of Scarcity: Health Communication in a Low-Income Context (Gesundheit und Gesellschaft) - Softcover

Luetke Lanfer, Hanna

Softcover

ISBN 10: 3658349131 ISBN 13: 9783658349134

Verlag: Springer VS, 2021

Inhaltsangabe

The conditions for strategic health communication campaigns as a public health tool are examined for low-income contexts. The theoretical framework drafts a socioecological model with an extension of poverty influences to bring into focus the dynamics of a resource-poor environment and its impact on health-related behaviours and health campaigns. The research design includes two studies conducted in Sierra Leone. Study 1 triangulated three qualitative methods to explore past and current health communication practice in Sierra Leone. Study 2 is a mixed-methods field experiment on handwashing which explored the effects of different campaign strategies. Results show that a community-based participatory approach with the inclusion of local leaders as health messengers was associated with higher chances of behaviour change than a non-treated setting. Further pathways for context-sensitive approaches for deprived audiences are suggested. 

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Über die Autorin bzw. den Autor

Hanna Luetke Lanfer holds an MA in Journalism (University of Groningen, Netherlands) and a Ph.D. in Health Communication from Erfurt University (Germany) with field studies conducted in Sierra Leone. 

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The conditions for strategic health communication campaigns as a public health tool are examined for low-income contexts. The theoretical framework drafts a socioecological model with an extension of poverty influences to bring into focus the dynamics of a resource-poor environment and its impact on health-related behaviours and health campaigns. The research design includes two studies conducted in Sierra Leone. Study 1 triangulated three qualitative methods to explore past and current health communication practice in Sierra Leone. Study 2 is a mixed-methods field experiment on handwashing which explored the effects of different campaign strategies. Results show that a community-based participatory approach with the inclusion of local leaders as health messengers was associated with higher chances of behaviour change than a non-treated setting. Further pathways for context-sensitive approaches for deprived audiences are suggested. 

About the author

Hanna Luetke Lanfer holds an MA in Journalism (University of Groningen, Netherlands) and a Ph.D. in Health Communication from Erfurt University (Germany) with field studies conducted in Sierra Leone. 

Details zur Ausgabe

• Verlag: Springer VS
• Erscheinungsdatum: 2021
• Sprache: Englisch
• ISBN 10: 3658349131
• ISBN 13: 9783658349134
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 412
• Kontakt zum Hersteller: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3; Heidelberg; 69115; Deutschland