Prompt Engineering in the Enterprise – An Introduction: Competitive Advantages through Generative AI and Large Language Models - Softcover

Koch, Daniel; Kohne, Andreas; Brechbühler, Nils

Softcover

ISBN 10: 3658492171 ISBN 13: 9783658492175

Verlag: Springer, 2025

Inhaltsangabe

This book provides a step-by-step introduction to the art of prompt engineering – the most essential skill for the efficient use of generative AI. Since the introduction of ChatGPT at the latest, Large Language Models (LLMs) have become ubiquitous. These systems deliver impressive answers to a wide range of questions, draft concepts and texts, translate, program, and handle tasks. However, the true added value in everyday business only unfolds when the questions are asked correctly. This is because the quality of the answers generated by an LLM depends primarily on the quality of the questions.

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Über die Autorin bzw. den Autor

Daniel Koch, Dr. Andreas Kohne and Nils Brechbühler are managing directors of Valisory GmbH, a consulting firm that supports its clients on the path of digital transformation. Currently, they advise public sector clients as well as private enterprises in the field of artificial intelligence. In addition, they are active as university lecturers.

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This book provides a step-by-step introduction to the art of prompt engineering – the most essential skill for the efficient use of generative AI. Since the introduction of ChatGPT at the latest, Large Language Models (LLMs) have become ubiquitous. These systems deliver impressive answers to a wide range of questions, draft concepts and texts, translate, program, and handle tasks. However, the true added value in everyday business only unfolds when the questions are asked correctly. This is because the quality of the answers generated by an LLM depends primarily on the quality of the questions.

From the Contents

• Fundamentals: Large Language Models and Generative Pre-trained Transformers, Tokens and Context Windows
• Prompt Engineering: Concept, Evaluation, Formulation, Formats
• Frameworks for Prompts: including Prompt Chaining, Role Prompting, R-T-F, T-A-G, B-A-B, C-A-R-E, R-I-S-E
• Advanced Techniques: Zero-, One-, and Few-Shot Prompts, Cognitive Verifier Patterns, Chain-of-Thought Prompts

The Authors

Daniel Koch, Dr. Andreas Kohne and Nils Brechbühler are managing directors of Valisory GmbH, a consulting firm that supports its clients on the path of digital transformation. Currently, they advise public sector clients as well as private enterprises in the field of artificial intelligence. In addition, they are active as university lecturers.

The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

Details zur Ausgabe

• Verlag: Springer
• Erscheinungsdatum: 2025
• Sprache: Englisch
• ISBN 10: 3658492171
• ISBN 13: 9783658492175
• Einband: Taschenbuch
• Anzahl der Seiten: 146
• Kontakt zum Hersteller: ProductSafety@springernature.com; ProductSafety@springernature.com; ; Poststr. 9; Darmstadt; 64293; Deutschland