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Price Perception And Reputation Dimensions’ Effects On Attitude: SPSS Application - An Empirical Investigation Towards Private Label Brands - Softcover

Chen, Haidong; Sadeque, Saalem

 
9783659140068: Price Perception And Reputation Dimensions’ Effects On Attitude: SPSS Application - An Empirical Investigation Towards Private Label Brands
Softcover
ISBN 10: 3659140066 ISBN 13: 9783659140068
Verlag: LAP LAMBERT Academic Publishing, 2012

Inhaltsangabe

This study empirically investigated the effects of consumer price perception dimension and reputation dimension on attitude toward private label brands among young Swedish consumers. Consumer price perception dimension includes value consciousness, price consciousness, and price-quality association factors. Reputation dimension includes retailer’s reputation, existence of word-of-mouth (WOM), positive WOM, and negative WOM. Measurement scales for consumer price perception dimensions were taken from Baltas (1997) and Burton et al. (1998). New measurement scales were developed for factors under the reputation dimension. The reliability and validity of all the factors used in the study have been discussed.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
3659140066
ISBN 13 
9783659140068
Einband
Taschenbuch
Anzahl der Seiten
76
Kontakt zum Hersteller
AV Akademikerverlag
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland