Managing Innovation: Process & Strategy - Softcover

Baporikar, JV

 
9783659140389: Managing Innovation: Process & Strategy
Softcover
ISBN 10: 3659140384 ISBN 13: 9783659140389
Verlag: LAP LAMBERT Academic Publishing, 2012

Inhaltsangabe

Introducing something new or making changes in anything established is INNOVATION. Innovation is a process which is primarily concerned with development and progress. Thus, Managing Innovation is both - a Process and a Strategy - the purpose being organizational growth. Growth is often measured in terms of turnover and profit, but can also occur in knowledge, in human experience, and in efficiency and quality. Innovation, as such, can be radical or incremental and it can be applied to products, processes, or services and in any organization. It can happen at all levels in an organization, from management teams to departments and even to the level of the individual. This book is about understanding the concept of innovation in its simplest form including the process and strategy. Apart from exploring the process, drivers, linkages, and forms of innovation, it also delves into the operations and strategy aspects. References are provided for further reading.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
3659140384
ISBN 13 
9783659140389
Einband
Taschenbuch
Anzahl der Seiten
88
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Fastbook Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland