Market Segmentation and Targeting for Fast Moving Consumer Goods: A Case Study of HUL and P&G - Softcover

Kumar T. P., Mohan; Shivaraj, B.

 
9783659152450: Market Segmentation and Targeting for Fast Moving Consumer Goods: A Case Study of HUL and P&G
Softcover
ISBN 10: 3659152455 ISBN 13: 9783659152450
Verlag: LAP LAMBERT Academic Publishing, 2012

Inhaltsangabe

This study examines Segmentation and Targeting for the Fast Moving Consumer Goods (FMCG) and it is focused on the product categories of Soaps and Detergents of the two leading players Hindustan Unilever Limited (HUL) and Proctor and Gamble (P&G). However, a major shortfall in the research literature is the lack of formal research pertaining to these two companies. It is intended to discern how segmentation and targeting is designed and implemented by these two market players. The study has surveyed the existing marketing strategies and practices of these two companies. The markets to which they are catering have been studied not only from the company’s perspective but also from the viewpoint of consumers. This could lead to generalization about segmentation and targeting practiced. The study of the market will generate information that can be used for further research or application.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
3659152455
ISBN 13 
9783659152450
Einband
Taschenbuch
Anzahl der Seiten
204
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Presses Academiques Francophones
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
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