Inhaltsangabe
In today's business world, there is fierce competition among different brands of toothpastes. The primary aim of a company is to sell the products to the customers. The problem here is, "why should a consumer buy a particular brand of toothpaste?" Here, the author has analyzed five toothpaste brands, namely, Colgate, Close Up, Babool, Vicco and Pepsodent. Out of the five, which brand is most preferred by customers? Why should a customer patronage a particular brand? In order to attract the customers towards the products, which kind of media is preferable? Since there are innumerable ways to advertise the products, the author has tried his level best to show through empirical studies that TV is the most effective media for advertisements of toothpaste industry, followed by the Internet. The advertisements endorsed by celebrities/cricketers and eye-catching taglines could affect the consumers and increase the sale of the products. This book will immensely help the students of management, professionals, academicians and anyone else who is interested in producing advertising for marketing purposes.
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Über die Autorin bzw. den Autor
Jayadev Sahoo is presently a Ph.D. Scholar of Pondicherry University. He attained M.A. and M.Phil. degrees from Utkal University in 2005 and 2007 respectively. Besides that, he has an MBA in Marketing from Pondicherry University (2012). He is specialized in Business Ethics in general and Applied Ethics in particular.
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The Effectiveness of Advertisements on Toothpaste Industry
Verlag:
LAP LAMBERT Academic Publishing Jul 2013, 2013
ISBN 10: 365917288X
ISBN 13: 9783659172885
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In today's business world, there is fierce competition among different brands of toothpastes. The primary aim of a company is to sell the products to the customers. The problem here is, 'why should a consumer buy a particular brand of toothpaste ' Here, the author has analyzed five toothpaste brands, namely, Colgate, Close Up, Babool, Vicco and Pepsodent. Out of the five, which brand is most preferred by customers Why should a customer patronage a particular brand In order to attract the customers towards the products, which kind of media is preferable Since there are innumerable ways to advertise the products, the author has tried his level best to show through empirical studies that TV is the most effective media for advertisements of toothpaste industry, followed by the Internet. The advertisements endorsed by celebrities/cricketers and eye-catching taglines could affect the consumers and increase the sale of the products. This book will immensely help the students of management, professionals, academicians and anyone else who is interested in producing advertising for marketing purposes. 100 pp. Englisch. Bestandsnummer des Verkäufers 9783659172885
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The Effectiveness of Advertisements on Toothpaste Industry
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ISBN 13: 9783659172885
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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Sahoo JayadevJayadev Sahoo is presently a Ph.D. Scholar of Pondicherry University. He attained M.A. and M.Phil. degrees from Utkal University in 2005 and 2007 respectively. Besides that, he has an MBA in Marketing from Pondicherry Un. Bestandsnummer des Verkäufers 158869263
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The Effectiveness of Advertisements on Toothpaste Industry
Verlag:
LAP LAMBERT Academic Publishing Jul 2013, 2013
ISBN 10: 365917288X
ISBN 13: 9783659172885
Neu
Taschenbuch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
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Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -In today's business world, there is fierce competition among different brands of toothpastes. The primary aim of a company is to sell the products to the customers. The problem here is, 'why should a consumer buy a particular brand of toothpaste ' Here, the author has analyzed five toothpaste brands, namely, Colgate, Close Up, Babool, Vicco and Pepsodent. Out of the five, which brand is most preferred by customers Why should a customer patronage a particular brand In order to attract the customers towards the products, which kind of media is preferable Since there are innumerable ways to advertise the products, the author has tried his level best to show through empirical studies that TV is the most effective media for advertisements of toothpaste industry, followed by the Internet. The advertisements endorsed by celebrities/cricketers and eye-catching taglines could affect the consumers and increase the sale of the products. This book will immensely help the students of management, professionals, academicians and anyone else who is interested in producing advertising for marketing purposes.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 100 pp. Englisch. Bestandsnummer des Verkäufers 9783659172885
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The Effectiveness of Advertisements on Toothpaste Industry : A Study on Pondicherry
Verlag:
LAP LAMBERT Academic Publishing, 2013
ISBN 10: 365917288X
ISBN 13: 9783659172885
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In today's business world, there is fierce competition among different brands of toothpastes. The primary aim of a company is to sell the products to the customers. The problem here is, 'why should a consumer buy a particular brand of toothpaste ' Here, the author has analyzed five toothpaste brands, namely, Colgate, Close Up, Babool, Vicco and Pepsodent. Out of the five, which brand is most preferred by customers Why should a customer patronage a particular brand In order to attract the customers towards the products, which kind of media is preferable Since there are innumerable ways to advertise the products, the author has tried his level best to show through empirical studies that TV is the most effective media for advertisements of toothpaste industry, followed by the Internet. The advertisements endorsed by celebrities/cricketers and eye-catching taglines could affect the consumers and increase the sale of the products. This book will immensely help the students of management, professionals, academicians and anyone else who is interested in producing advertising for marketing purposes. Bestandsnummer des Verkäufers 9783659172885
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EUR 54,90
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The Effectiveness of Advertisements on Toothpaste Industry | A Study on Pondicherry
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ISBN 10: 365917288X
ISBN 13: 9783659172885
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Taschenbuch. Zustand: Neu. The Effectiveness of Advertisements on Toothpaste Industry | A Study on Pondicherry | Jayadev Sahoo | Taschenbuch | 100 S. | Englisch | 2018 | LAP LAMBERT Academic Publishing | EAN 9783659172885 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Bestandsnummer des Verkäufers 113177397
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The Effectiveness of Advertisements on Toothpaste Industry: A Study on Pondicherry
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