Consumer Demographics, Retail Store Attributes and Store Choice: Consumer Demographics, Retail Store Attributes and Store Choice in Grocery Market of Lahore, Pakistan - Softcover

Gull, Shamaila; Saeed, Haroon

Softcover

ISBN 10: 3659217433 ISBN 13: 9783659217432

Verlag: LAP LAMBERT Academic Publishing, 2012

Inhaltsangabe

The study was conducted to find out the effects that Consumer demographics and store attributes have on consumer choice and to provide an overall understanding of the factors which lead to the grocery consumer’s selection of a particular store in grocery market place of Lahore, Pakistan. The study focuses first on developing a profile of the consumers based on their demographic characteristics and also the type of retail outlet in which they shop. Moreover the study also helps to describe the grocery buying behavior of the consumer and also tried to understand the relationship between demographics and in- store attributes. Additionally, the study also highlighted different store attributes along with the demographics and their combined effect on the behavior of the consumers when choosing a grocery store.

Über diesen Titel

Über die Autorin bzw. den Autor

Ms. Shamaila Gull is working as lecturer at Institute of Business and Information Technology, Punjab University. Her area of research is MANAGEMENT. The second author Ms. Rauf Alam is a graduated student of Institute of Business and Information Technology. She has completed her M.Phil thesis under the supervision of Ms. Shamaila Gull.

Details zur Ausgabe

• Verlag: LAP LAMBERT Academic Publishing
• Erscheinungsdatum: 2012
• Sprache: Englisch
• ISBN 10: 3659217433
• ISBN 13: 9783659217432
• Einband: Taschenbuch
• Anzahl der Seiten: 88
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland