Green Innovations and competitive market performance: Do green Innovations help companies increase their competitive performance? An application on the U.S. automotive market - Softcover

Zanev, Anton

 
9783659324215: Green Innovations and competitive market performance: Do green Innovations help companies increase their competitive performance? An application on the U.S. automotive market
Softcover
ISBN 10: 3659324213 ISBN 13: 9783659324215
Verlag: LAP LAMBERT Academic Publishing, 2013

Inhaltsangabe

This research paper was inspired by the rising popularity of the topic of sustainability. It is always interesting to analyze the various externalities resulting from the implementation of a corporate Green Strategy. One of those externalities is the possible direct effect of companies` green actions on their competitive performance. Usually, it is expected that being green is beneficial for the corporate image and, therefore, stimulates the demand for a companies` products. A fair amount of scientific efforts have been made in order to identify the drivers of firm performance. However, none of them focuses specifically on sustainability actions and competitiveness. This paper fills in the gap, by elaborating on the effect of Hybrid/EV car introductions, green technology developments, share of green vehicle sales, share of green product advertising and manufacturing resource efficiency (CO2, Water and Waste) on companies` market performance. The research is being executed within a specific environment - the U.S. automotive market.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
3659324213
ISBN 13 
9783659324215
Einband
Taschenbuch
Anzahl der Seiten
64
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Edicoes Nosso Conhecimento
customerservice@vdm-vsg.de

SIA
Riga
1039
Litauen