Issues in Mobile Advertising - Softcover

Senith, S.; Ramson, Jino

 
9783659341113: Issues in Mobile Advertising
Softcover
ISBN 10: 3659341118 ISBN 13: 9783659341113
Verlag: LAP LAMBERT Academic Publishing, 2015

Inhaltsangabe

New technologies have further helped to better reach consumers with regards to the frequency and impact of advertising. One of the new ways to reach target audiences in today’s world is mobile marketing.The high penetration rate of mobile devices among consumers also provides an opportunity for companies to utilize this means to convey advertising messages to consumers. This makes various companies to use mobile as marketing device. Mobile phone enables advertisers to provide very targeted and time sensitive information to their target audience and has emerged as one of the most important advertising media.

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Über die Autorin bzw. den Autor

Her research area includes branding and social media marketing. She has published several research papers in International Journals. She has presented research papers on the topic of branding and participated in several Research conclaves in Business and Management, Seminars, workshops and Faculty development programme.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
3659341118
ISBN 13 
9783659341113
Einband
Taschenbuch
Anzahl der Seiten
60
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Presses Academiques Francophones
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland