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The Study Of Impact Of Celebrity Endorsement On Rural Consumers: Indian Perspective - Softcover

Misra, Vaibhav

 
9783659342486: The Study Of Impact Of Celebrity Endorsement On Rural Consumers: Indian Perspective
Softcover
ISBN 10: 3659342483 ISBN 13: 9783659342486
Verlag: LAP LAMBERT Academic Publishing, 2013

Inhaltsangabe

ABOUT THE STUDY The celebrities in India are the role models for majority of Indians, they are so influenced by them that most of the population follows the trends of their dressing, styles and habits. This is the major reason for the companies to hire the celebrities to promote their products. The companies invest billions of to hire the celebrity for the promotion of their product. The companies believe that the celebrity changes the purchase intention of the consumers in India.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
3659342483
ISBN 13 
9783659342486
Einband
Taschenbuch
Anzahl der Seiten
64
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Alphascript Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland