Common Attitude Development Towards Advertising In Pakistan - Softcover

Ahmed, Qazi Mohammed; Aleem, Majid; Z. Nasir, Fatima

Softcover

ISBN 10: 3659359297 ISBN 13: 9783659359293

Verlag: LAP LAMBERT Academic Publishing, 2013

Inhaltsangabe

The research study intends to investigate the role of general attitudes towards advertising in Pakistan. Attitude development here pertains to the evaluative criteria that consumers select by the degree of product information available, social affiliations and hedonism. Exposure to advertisements is specifically analyzed in the form of Mass Media advertising including television, radio and newspaper etc.Advertising is considered as both an institution and an instrument in Pakistan. The institution component plays an economic role in our society while the instrument component measures the qualities and failures of advertisements.The analysis reflects that the emotional appeals accompanied by nostalgia highly attract the potential consumer towards advertisements followed by product information & social integration Therefore, this book provides a guideline for advertising companies to not only focus on consumer perceptions but also on the latest promotional gadgets that promote mass media tools.

Details zur Ausgabe

• Verlag: LAP LAMBERT Academic Publishing
• Erscheinungsdatum: 2013
• Sprache: Englisch
• ISBN 10: 3659359297
• ISBN 13: 9783659359293
• Einband: Taschenbuch
• Anzahl der Seiten: 96
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: SIA OmniScriptum Publishing; customerservice@vdm-vsg.de; ; Brivibas gatve 197; Riga; 1039; Lettland