Service Business Models In The Machine Tool Industry: A Customer-Supplier Perspective - Softcover

Copani, Giacomo

Softcover

ISBN 10: 3659359580 ISBN 13: 9783659359583

Verlag: LAP LAMBERT Academic Publishing, 2013

Inhaltsangabe

Industrial services are becoming a fundamental competitive pillar for technology providers. They enable differentiation strategies that are the source of sustainable advantage for suppliers. On the other side, they are the key to deliver superior value to manufacturers that -through services- can adopt latest technologies and extract the maximum potential out of them. However, business model innovation that is required to offer and manage industrial services is a complex process that companies often fail to implement. By taking a multi-disciplinary view and a business to business marketing approach, this book investigates the diffusion of service business models in the machine tool industry, analysing challenges and barriers from a customer-supplier perspective. Multiple sources and research methodologies are combined to study business model innovation mechanisms and relevant variables, leading to a comprehensive framework which contributes to the research progress in this field.

Über diesen Titel

Über die Autorin bzw. den Autor

Head of Manufacturing Business Models Department of the Institute of Industrial Technologies and Automation of the Italian National Research Council (ITIA-CNR). Assistant Researcher at the School of Management of Politecnico di Milano. His research deals with industrial services, manufacturing business models, technology foresight and roadmapping.

Details zur Ausgabe

• Verlag: LAP LAMBERT Academic Publishing
• Erscheinungsdatum: 2013
• Sprache: Englisch
• ISBN 10: 3659359580
• ISBN 13: 9783659359583
• Einband: Taschenbuch
• Anzahl der Seiten: 300
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: KreGa Onlinehandel GmbH; 4950000000000; info@krega-onlinehandel.de; ; Birkenweg 31; Brakel; 33034; Deutschland