Consumer Behaviour In Rural Market : A Study Of Durables - Softcover

Hundal, Bikramjit Singh

Softcover

ISBN 10: 3659361550 ISBN 13: 9783659361555

Verlag: LAP LAMBERT Academic Publishing, 2013

Inhaltsangabe

Rural markets form an important part of the total market of India. Consumer research in rural markets gives an insight about brand preferences, attitude, perception, purchase pattern and post purchase feelings.The successful marketing strategy for rural consumers relates to the needs and wants of the target group and a clear understanding of the various forces influencing purchase decision and choice behaviour. There is a market for branded high priced models of consumer durables in the rural market.This book has theoretical as well as practical implications which are significant for the marketers and their advertising and marketing research agencies.

Details zur Ausgabe

• Verlag: LAP LAMBERT Academic Publishing
• Erscheinungsdatum: 2013
• Sprache: Englisch
• ISBN 10: 3659361550
• ISBN 13: 9783659361555
• Einband: Taschenbuch
• Anzahl der Seiten: 168
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: SIA OmniScriptum Publishing; customerservice@vdm-vsg.de; ; Brivibas gatve 197; Riga; 1039; Lettland