Statistical Models for Customer Relationship Management: A Regression Approach - Softcover

Vijayakumar, K.; Pagadala, Balasiddamuni; Mokesh Rayalu, G.

 
9783659364969: Statistical Models for Customer Relationship Management: A Regression Approach
Softcover
ISBN 10: 3659364967 ISBN 13: 9783659364969
Verlag: LAP LAMBERT Academic Publishing, 2013

Inhaltsangabe

This book has brought out some procedures to construct statistical models for Customer Relationship Management (CRM) by using Univariate and Multiple Logistic regression models. It contains the theorem, concepts and evaluation of the CRM. The various problems with CRM and their remedies have been described. Different aspects of CRM strategies and the implementation of CRM have been discussed along with the solutions. Data mining in CRM along with Data Mining techniques have been presented in this book. The procedures for the assessment of the fitted logistic regression models for CRM by using some test criteria have been explained along with the modified goodness of fit measure R Square based likelihood function.

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Über die Autorin bzw. den Autor

Vijayakumar K has over 33 years experience in Information Technology including ERP and CRM in State government, PSUs, Private and Global Enterprises. Has over 15 years experience in Siebel CRM implementing CRM solutions including many global Fortune 500 companies. Working for Mahindra Satyam for the past 12 years and currently Heading Siebel CRM

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
3659364967
ISBN 13 
9783659364969
Einband
Taschenbuch
Anzahl der Seiten
236
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Edicoes Nosso Conhecimento
customerservice@vdm-vsg.de

SIA
Riga
1039
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