Effectiveness of Humour in Advertising: A comprehensive analysis of humour in advertising on Bangladeshi consumers - Softcover

Rahman, Arifur

Softcover

ISBN 10: 365941090X ISBN 13: 9783659410901

Verlag: LAP LAMBERT Academic Publishing, 2013

Inhaltsangabe

Advertising as an area of research is too extensive, that cannot be covered in one book alone. The author chose to focus on an area yet unexplored – emotional appeal, more specifically humour appeal among Bangladeshi consumers exclusively. Humourous appeal as a persuasive device is more consistent as a method which allowed the author to isolate advertisement likeability and effective use of humour in ads among Bangladeshi consumers as research material. Whether humourous ads indeed increases ad likeability and allow viewers to remember and recall a brand while purchasing products; and, how effective and appropriate it is among Bangladeshi people in general are one of the few areas explored in this book.

Über diesen Titel

Über die Autorin bzw. den Autor

Arifur Rahman, MA: Studied Advertising and Marketing at Coventry University,UK. Arifur Rahman is currently working in Advertising Department of a leading English newspaper - The Daily Star, Bangladesh.

Details zur Ausgabe

• Verlag: LAP LAMBERT Academic Publishing
• Erscheinungsdatum: 2013
• Sprache: Englisch
• ISBN 10: 365941090X
• ISBN 13: 9783659410901
• Einband: Taschenbuch
• Anzahl der Seiten: 96
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: SIA OmniScriptum Publishing; customerservice@vdm-vsg.de; ; Brivibas gatve 197; Riga; 1039; Lettland