Creating Shared Value through Strategic CSR in Tourism - Softcover

Camilleri, Mark Anthony

Softcover

ISBN 10: 3659431060 ISBN 13: 9783659431067

Verlag: LAP LAMBERT Academic Publishing, 2013

Inhaltsangabe

This book gives a good insight of the mainstream responsible initiatives of hotel enterprises. This work contributes to knowledge by adding a hospitality perspective in the existing literature review surrounding the business case for Corporate Sustainability and Responsibility (CSR). The empirical study features a synergistic value model which is grounded in quantitative and qualitative methodologies. Finally, this book puts forward key recommendations for moving the CSR agenda forward. Without doubt, it was the intention of this publication to emphasise the importance of the tourism industry in a European context. For instance, the tourism industry contributes to 12% of Malta's GDP (EU Commission, 2010). This study presents relevant examples of sustainable practices across different hotel enterprises in Malta. Arguably, the wider political initiatives to increase economic growth, to create jobs, to regenerate tourism destinations may not be realised without the contribution of all stakeholders, including the smaller hotel enterprises.

Über diesen Titel

Über die Autorin bzw. den Autor

Dr Mark Anthony Camilleri is an academic, independent writer, speaker and a business strategist. Recently, his research developed a synergistic value model which leads to financial and strategic benefits for business practitioners. He integrates insights from the resource based view of the firm, the stakeholders' theory and creating shared value.

Details zur Ausgabe

• Verlag: LAP LAMBERT Academic Publishing
• Erscheinungsdatum: 2013
• Sprache: Englisch
• ISBN 10: 3659431060
• ISBN 13: 9783659431067
• Einband: Taschenbuch
• Anzahl der Seiten: 440
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Edicoes Nosso Conhecimento; customerservice@vdm-vsg.de; ; SIA; Riga; 1039; Litauen