Cognitive Decision Processes Making - Softcover

Gori, Francesca

 
9783659503412: Cognitive Decision Processes Making
Softcover
ISBN 10: 365950341X ISBN 13: 9783659503412
Verlag: LAP LAMBERT Academic Publishing, 2014

Inhaltsangabe

“The most important thing is to forecast where consumers are moving, and be confront of them”. According to Kustler, the peculiar characteristics of a business are not sufficient to reach success. Therefore, the starting condition for an efficient marketing is the knowledge of the rules that individuals use in decisions concerning purchase. My work aims to show how the study of decision processes in purchasing offers relevant applicable possibilities in the marketing field, since it provides useful elements in developing efficient client-centered solutions.

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Reseña del editor

"The most important thing is to forecast where consumers are moving, and be confront of them". According to Kustler, the peculiar characteristics of a business are not sufficient to reach success. Therefore, the starting condition for an efficient marketing is the knowledge of the rules that individuals use in decisions concerning purchase. My work aims to show how the study of decision processes in purchasing offers relevant applicable possibilities in the marketing field, since it provides useful elements in developing efficient client-centered solutions.

Biografía del autor

Francesca Gori was born in Italy, after getting her degree at the university Roma Tre, she decide to deepen her studies in an area inherent the psychology, so she gets a second degree in Psychology of work at the Università Europea di Roma. After this she starts the MBA at the same time she work for TEDX. Today Francesca works at the University.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
365950341X
ISBN 13 
9783659503412
Einband
Tapa blanda
Anzahl der Seiten
60
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Verantwortliche Person
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