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Knowledge Management in Customer Relationship Management: Data Mining based Approach - Softcover

Desai, Aaditya; Yadav, Sunil; Yadav, Vandana

 
9783659504433: Knowledge Management in Customer Relationship Management: Data Mining based Approach
Softcover
ISBN 10: 3659504432 ISBN 13: 9783659504433
Verlag: LAP LAMBERT Academic Publishing, 2014

Inhaltsangabe

Knowledge has played a significant role on human activities. Data Mining is the process of knowledge discovery where knowledge is gained by analyzing the data store in very large repositories, which are analyzed from various perspectives and the result is summarized into useful information. Due to the importance of extracting knowledge/information from the large data repositories, data Mining has become a very important part of engineering affecting human life in various spheres directly or indirectly. Data Mining have various applications and these applications have enriched the various fields of human life including business, education, medical, scientific research, etc. Objective of this book is to discuss how the Data Mining technique is helpful in CRM so that necessary conclusion can be derived.

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Über die Autorin bzw. den Autor

Pursuing PhD from NMIMS University. He is also a post graduate in Engineering and Management from University of Mumbai.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
3659504432
ISBN 13 
9783659504433
Einband
Taschenbuch
Anzahl der Seiten
108
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
BoD - Books on Demand GmbH
info@bod.de

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