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The national retail chains operating in the Kingdom of Saudi Arabia market adopt a market strategy that is causing a significant negative impact on both, the national brands’ performance and the consumer purchase behavior. The strategy of these retail chains is based on two main pillars. The first pillar is the frequent and intense price discounts offered by the national brands sold in their outlets. The second pillar is the rapid expansion in introducing their private label brands across various categories, specifically the low-risk product categories. Nowadays, the retail chains are frequently and heavily promoting the national brands to attract multiple target consumer segments, to generate sales value, sales volume, and to boost the traffic for their outlets. Consequently, the retail chains' negotiation power over the manufacturers has tremendously grown. Therefore, the surge of the private label brands and the heavily discounted national brands necessitate a new strategy paradigm for the manufacturers to counter-attack this threat, especially that numerous national brands are, nowadays, losing their loyal consumer base because they became deal-prone consumers.
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The national retail chains operating in the Kingdom of Saudi Arabia market adopt a market strategy that is causing a significant negative impact on both, the national brands’ performance and the consumer purchase behavior. The strategy of these retail chains is based on two main pillars. The first pillar is the frequent and intense price discounts offered by the national brands sold in their outlets. The second pillar is the rapid expansion in introducing their private label brands across various categories, specifically the low-risk product categories. Nowadays, the retail chains are frequently and heavily promoting the national brands to attract multiple target consumer segments, to generate sales value, sales volume, and to boost the traffic for their outlets. Consequently, the retail chains' negotiation power over the manufacturers has tremendously grown. Therefore, the surge of the private label brands and the heavily discounted national brands necessitate a new strategy paradigm for the manufacturers to counter-attack this threat, especially that numerous national brands are, nowadays, losing their loyal consumer base because they became deal-prone consumers.
Biografía del autor
Sherif Banhawy University of Roehampton, London - Master of Business Administration. De Montfort Univeristy, Leicester - Market Research Society Certificate. The author has been in the marketing and market research fields for the past nineteen years in various FMCG companies both, regional and multinational.
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Creating a Deal-Prone Consumer in The Low-Risk Product Categories
Verlag:
LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3659533319
ISBN 13: 9783659533310
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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: ElDin Banhawy Sherif SalahSherif Banhawy University of Roehampton, London - Master of Business Administration. De Montfort Univeristy, Leicester - Market Research Society Certificate. The author has been in the marketing and market . Bestandsnummer des Verkäufers 151426333
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Creating a Deal-Prone Consumer in The Low-Risk Product Categories
Verlag:
LAP LAMBERT Academic Publishing Jun 2017, 2017
ISBN 10: 3659533319
ISBN 13: 9783659533310
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Taschenbuch. Zustand: Neu. Neuware -The national retail chains operating in the Kingdom of Saudi Arabia market adopt a market strategy that is causing a significant negative impact on both, the national brands¿ performance and the consumer purchase behavior. The strategy of these retail chains is based on two main pillars. The first pillar is the frequent and intense price discounts offered by the national brands sold in their outlets. The second pillar is the rapid expansion in introducing their private label brands across various categories, specifically the low-risk product categories. Nowadays, the retail chains are frequently and heavily promoting the national brands to attract multiple target consumer segments, to generate sales value, sales volume, and to boost the traffic for their outlets. Consequently, the retail chains' negotiation power over the manufacturers has tremendously grown. Therefore, the surge of the private label brands and the heavily discounted national brands necessitate a new strategy paradigm for the manufacturers to counter-attack this threat, especially that numerous national brands are, nowadays, losing their loyal consumer base because they became deal-prone consumers.Books on Demand GmbH, Überseering 33, 22297 Hamburg 76 pp. Englisch. Bestandsnummer des Verkäufers 9783659533310
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Creating a Deal-Prone Consumer in The Low-Risk Product Categories
Verlag:
LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3659533319
ISBN 13: 9783659533310
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The national retail chains operating in the Kingdom of Saudi Arabia market adopt a market strategy that is causing a significant negative impact on both, the national brands' performance and the consumer purchase behavior. The strategy of these retail chains is based on two main pillars. The first pillar is the frequent and intense price discounts offered by the national brands sold in their outlets. The second pillar is the rapid expansion in introducing their private label brands across various categories, specifically the low-risk product categories. Nowadays, the retail chains are frequently and heavily promoting the national brands to attract multiple target consumer segments, to generate sales value, sales volume, and to boost the traffic for their outlets. Consequently, the retail chains' negotiation power over the manufacturers has tremendously grown. Therefore, the surge of the private label brands and the heavily discounted national brands necessitate a new strategy paradigm for the manufacturers to counter-attack this threat, especially that numerous national brands are, nowadays, losing their loyal consumer base because they became deal-prone consumers. Bestandsnummer des Verkäufers 9783659533310
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Creating a Deal-Prone Consumer in The Low-Risk Product Categories
Verlag:
LAP LAMBERT Academic Publishing Jun 2017, 2017
ISBN 10: 3659533319
ISBN 13: 9783659533310
Neu
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The national retail chains operating in the Kingdom of Saudi Arabia market adopt a market strategy that is causing a significant negative impact on both, the national brands' performance and the consumer purchase behavior. The strategy of these retail chains is based on two main pillars. The first pillar is the frequent and intense price discounts offered by the national brands sold in their outlets. The second pillar is the rapid expansion in introducing their private label brands across various categories, specifically the low-risk product categories. Nowadays, the retail chains are frequently and heavily promoting the national brands to attract multiple target consumer segments, to generate sales value, sales volume, and to boost the traffic for their outlets. Consequently, the retail chains' negotiation power over the manufacturers has tremendously grown. Therefore, the surge of the private label brands and the heavily discounted national brands necessitate a new strategy paradigm for the manufacturers to counter-attack this threat, especially that numerous national brands are, nowadays, losing their loyal consumer base because they became deal-prone consumers. 76 pp. Englisch. Bestandsnummer des Verkäufers 9783659533310
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Creating a Deal-Prone Consumer in The Low-Risk Product Categories
Verlag:
LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3659533319
ISBN 13: 9783659533310
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Creating a Deal-Prone Consumer in The Low-Risk Product Categories
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LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3659533319
ISBN 13: 9783659533310
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Creating a Deal-Prone Consumer in The Low-Risk Product Categories
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LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3659533319
ISBN 13: 9783659533310
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Creating a Deal-Prone Consumer in The Low-Risk Product Categories
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LAP LAMBERT Academic Publishing, 2017
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ISBN 13: 9783659533310
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Paperback. Zustand: Brand New. 76 pages. 8.66x5.91x0.18 inches. In Stock. Bestandsnummer des Verkäufers 3659533319
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