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Given that India is one of the world's largest consumer markets and is an emerging world economic champion too, this market presents a potentially vast untapped source for research and business. With about 69% of population living in the villages and generating nearly half of the national income, the rural market is increasingly playing a very important and decisive role in the Indian marketing environment. In India, gradual changes are taking place in the cultural and sociological ethos, which have triggered changes in the purchase process and consumption patterns of Indians. As the influence of the family members in product purchase decisions is likely to vary across cultures and regions, the present study, attempts to explore the dynamics of family purchase behavior for selected products in the rural context. The Indian rural set up is undergoing a gradual change with increased literacy, a shift from agriculture to non-agricultural activities, emergence of 'individualized joint families', triggering a transition, in the purchase process of rural consumers, from unilateral decision making to a joint decision making process involving all the members of the family.
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Dr. Suman Yadav, PhD de Jamia Hamdard, Nova Deli é Professor Assistente de Investigação de Marketing & Gestão Estratégica no Instituto de Gestão de Fairfield. Dr. Sadaf Siraj (MBA, Ph.D.) Aligarh Muslim University é Professor Assistente (Business Research & Marketing) na School of Management & Business Studies, Jamia Hamdard, Nova Deli
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Changing Dynamics of Family Purchase Behavior in Rural India
Verlag:
LAP LAMBERT Academic Publishing Aug 2018, 2018
ISBN 10: 3659578118
ISBN 13: 9783659578113
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Given that India is one of the world's largest consumer markets and is an emerging world economic champion too, this market presents a potentially vast untapped source for research and business. With about 69% of population living in the villages and generating nearly half of the national income, the rural market is increasingly playing a very important and decisive role in the Indian marketing environment. In India, gradual changes are taking place in the cultural and sociological ethos, which have triggered changes in the purchase process and consumption patterns of Indians. As the influence of the family members in product purchase decisions is likely to vary across cultures and regions, the present study, attempts to explore the dynamics of family purchase behavior for selected products in the rural context. The Indian rural set up is undergoing a gradual change with increased literacy, a shift from agriculture to non-agricultural activities, emergence of 'individualized joint families', triggering a transition, in the purchase process of rural consumers, from unilateral decision making to a joint decision making process involving all the members of the family. 276 pp. Englisch. Bestandsnummer des Verkäufers 9783659578113
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Changing Dynamics of Family Purchase Behavior in Rural India
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LAP LAMBERT Academic Publishing, 2018
ISBN 10: 3659578118
ISBN 13: 9783659578113
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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Siraj SadafSadaf Siraj,Ph D,MBA from Aligarh Muslim University is Assistant Professor in the Department of Management, School of Management & Business Studies, Jamia Hamdard.Her area of specialization and research include Consumer Be. Bestandsnummer des Verkäufers 385767868
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Changing Dynamics of Family Purchase Behavior in Rural India
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Changing Dynamics of Family Purchase Behavior in Rural India | An Empirical Study
Verlag:
LAP LAMBERT Academic Publishing, 2018
ISBN 10: 3659578118
ISBN 13: 9783659578113
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Taschenbuch. Zustand: Neu. Changing Dynamics of Family Purchase Behavior in Rural India | An Empirical Study | Sadaf Siraj | Taschenbuch | 276 S. | Englisch | 2018 | LAP LAMBERT Academic Publishing | EAN 9783659578113 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Bestandsnummer des Verkäufers 114492185
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Changing Dynamics of Family Purchase Behavior in Rural India
Verlag:
LAP LAMBERT Academic Publishing Aug 2018, 2018
ISBN 10: 3659578118
ISBN 13: 9783659578113
Neu
Taschenbuch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
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Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Given that India is one of the world's largest consumer markets and is an emerging world economic champion too, this market presents a potentially vast untapped source for research and business. With about 69% of population living in the villages and generating nearly half of the national income, the rural market is increasingly playing a very important and decisive role in the Indian marketing environment. In India, gradual changes are taking place in the cultural and sociological ethos, which have triggered changes in the purchase process and consumption patterns of Indians. As the influence of the family members in product purchase decisions is likely to vary across cultures and regions, the present study, attempts to explore the dynamics of family purchase behavior for selected products in the rural context. The Indian rural set up is undergoing a gradual change with increased literacy, a shift from agriculture to non-agricultural activities, emergence of 'individualized joint families', triggering a transition, in the purchase process of rural consumers, from unilateral decision making to a joint decision making process involving all the members of the family.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 276 pp. Englisch. Bestandsnummer des Verkäufers 9783659578113
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Changing Dynamics of Family Purchase Behavior in Rural India
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Changing Dynamics of Family Purchase Behavior in Rural India
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Changing Dynamics of Family Purchase Behavior in Rural India : An Empirical Study
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Given that India is one of the world's largest consumer markets and is an emerging world economic champion too, this market presents a potentially vast untapped source for research and business. With about 69% of population living in the villages and generating nearly half of the national income, the rural market is increasingly playing a very important and decisive role in the Indian marketing environment. In India, gradual changes are taking place in the cultural and sociological ethos, which have triggered changes in the purchase process and consumption patterns of Indians. As the influence of the family members in product purchase decisions is likely to vary across cultures and regions, the present study, attempts to explore the dynamics of family purchase behavior for selected products in the rural context. The Indian rural set up is undergoing a gradual change with increased literacy, a shift from agriculture to non-agricultural activities, emergence of 'individualized joint families', triggering a transition, in the purchase process of rural consumers, from unilateral decision making to a joint decision making process involving all the members of the family. Bestandsnummer des Verkäufers 9783659578113
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