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Growth, Potential and Future Prospects of M-Commerce in India: Mobile Commerce - A game changer - Softcover
Inhaltsangabe
The purpose of this book is to identify distinctive driving forces of emergence of mobile commerce and find a proper model for studying mobile commerce. It would provide a better understanding of the readiness level of Indians toward use of the mobile commerce and factors affecting the adoption of mobile commerce in India. Based on revised Technology Acceptance model and IDT, this book should help to develop a revised and well suited model to be applicable in mobile commerce context. In order to achieve this purpose, quantitative approach has been taken to survey the “Indian mobile subscribers” and assess the effect of determinants of adoption of mobile commerce applications and services. Implication for managers and academicians are discussed further. Gradually, overall conclusion from empirical data implies that respondents have a favorable intention to use mobile commerce that could guide them to betterment of life.
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Über die Autorin bzw. den Autor
Mr. Devesh Bathla has obtained his M.B.A. degree in Telecommunication Management in the year 2010. Since then he is working with Tata Teleservices Limited and has been working on various marketing projects. He is doing Ph.D. in management and is carrying out research in the field of mobile commerce.He is also a B.Tech.(Electronics & Communication).
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Growth, Potential and Future Prospects of M-Commerce in India
Verlag:
LAP LAMBERT Academic Publishing Aug 2014, 2014
ISBN 10: 3659583049
ISBN 13: 9783659583049
Neu
Taschenbuch
Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Deutschland
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The purpose of this book is to identify distinctive driving forces of emergence of mobile commerce and find a proper model for studying mobile commerce. It would provide a better understanding of the readiness level of Indians toward use of the mobile commerce and factors affecting the adoption of mobile commerce in India. Based on revised Technology Acceptance model and IDT, this book should help to develop a revised and well suited model to be applicable in mobile commerce context. In order to achieve this purpose, quantitative approach has been taken to survey the 'Indian mobile subscribers' and assess the effect of determinants of adoption of mobile commerce applications and services. Implication for managers and academicians are discussed further. Gradually, overall conclusion from empirical data implies that respondents have a favorable intention to use mobile commerce that could guide them to betterment of life. 196 pp. Englisch. Bestandsnummer des Verkäufers 9783659583049
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Growth, Potential and Future Prospects of M-Commerce in India
Verlag:
LAP LAMBERT Academic Publishing, 2014
ISBN 10: 3659583049
ISBN 13: 9783659583049
Neu
Softcover
Anbieter: moluna, Greven, Deutschland
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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Bathla DeveshDr. Devesh Bathla , a professional with rich experience in the field of marketing & technology dedicates this work to his parents Dr. K.L. Bathla and Dr. Rita Bathla who have been a great source of motivation & brother G. Bestandsnummer des Verkäufers 5166474
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Growth, Potential and Future Prospects of M-Commerce in India
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VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2014
ISBN 10: 3659583049
ISBN 13: 9783659583049
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Zustand: New. pp. 196. Bestandsnummer des Verkäufers 26359075465
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Growth, Potential and Future Prospects of M-Commerce in India
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VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2014
ISBN 10: 3659583049
ISBN 13: 9783659583049
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Zustand: New. Print on Demand pp. 196 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam. Bestandsnummer des Verkäufers 353415510
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Growth, Potential and Future Prospects of M-Commerce in India | Mobile Commerce - A game changer
Verlag:
LAP LAMBERT Academic Publishing, 2014
ISBN 10: 3659583049
ISBN 13: 9783659583049
Neu
Taschenbuch
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Taschenbuch. Zustand: Neu. Growth, Potential and Future Prospects of M-Commerce in India | Mobile Commerce - A game changer | Devesh Bathla | Taschenbuch | 196 S. | Englisch | 2014 | LAP LAMBERT Academic Publishing | EAN 9783659583049 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Bestandsnummer des Verkäufers 105143948
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Growth, Potential and Future Prospects of M-Commerce in India
Verlag:
LAP LAMBERT Academic Publishing Aug 2014, 2014
ISBN 10: 3659583049
ISBN 13: 9783659583049
Neu
Taschenbuch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The purpose of this book is to identify distinctive driving forces of emergence of mobile commerce and find a proper model for studying mobile commerce. It would provide a better understanding of the readiness level of Indians toward use of the mobile commerce and factors affecting the adoption of mobile commerce in India. Based on revised Technology Acceptance model and IDT, this book should help to develop a revised and well suited model to be applicable in mobile commerce context. In order to achieve this purpose, quantitative approach has been taken to survey the 'Indian mobile subscribers' and assess the effect of determinants of adoption of mobile commerce applications and services. Implication for managers and academicians are discussed further. Gradually, overall conclusion from empirical data implies that respondents have a favorable intention to use mobile commerce that could guide them to betterment of life.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 196 pp. Englisch. Bestandsnummer des Verkäufers 9783659583049
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Growth, Potential and Future Prospects of M-Commerce in India
Verlag:
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2014
ISBN 10: 3659583049
ISBN 13: 9783659583049
Neu
Softcover
Anbieter: Biblios, Frankfurt am main, HESSE, Deutschland
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Zustand: New. PRINT ON DEMAND pp. 196. Bestandsnummer des Verkäufers 18359075459
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Growth, Potential and Future Prospects of M-Commerce in India : Mobile Commerce - A game changer
Verlag:
LAP LAMBERT Academic Publishing, 2014
ISBN 10: 3659583049
ISBN 13: 9783659583049
Neu
Taschenbuch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The purpose of this book is to identify distinctive driving forces of emergence of mobile commerce and find a proper model for studying mobile commerce. It would provide a better understanding of the readiness level of Indians toward use of the mobile commerce and factors affecting the adoption of mobile commerce in India. Based on revised Technology Acceptance model and IDT, this book should help to develop a revised and well suited model to be applicable in mobile commerce context. In order to achieve this purpose, quantitative approach has been taken to survey the 'Indian mobile subscribers' and assess the effect of determinants of adoption of mobile commerce applications and services. Implication for managers and academicians are discussed further. Gradually, overall conclusion from empirical data implies that respondents have a favorable intention to use mobile commerce that could guide them to betterment of life. Bestandsnummer des Verkäufers 9783659583049
Neu kaufen
EUR 71,90
EUR 61,55 Versand
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