Impact, Scope of Rimon and Plant Protection for Rice Fallow Pulses - Softcover

Gowri, Uma

Softcover

ISBN 10: 3659594067 ISBN 13: 9783659594069

Verlag: LAP LAMBERT Academic Publishing, 2014

Inhaltsangabe

The Indofil chemical company is strong in demonstration, field visit, company campaign and farmers meeting. Hence the case firm has to take necessary field promotional activities to improve their market share. The failure of other products was due to the highest influencing factor for the purchase of a Rimon followed by necessity, pest severity and then yield. Hence, it is concluded that failure of other products and the necessity to control pest severity were the main factors leading to the purchase of Rimon by the farmers. It is suggested to the case firm that they may come out with attractive packages. Since, the agricultural input market is dealers push market, trade promotion measures like schemes, gift, and tour, training and high profit margin to the dealers are to be considered. Demonstration and field work have to be intensively done to increase the awareness level among farmers. Timely delivery of pesticides had to be monitored by the firm to make the dealers loyal to the firm.

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Über die Autorin bzw. den Autor

I have completed my doctoral programme in Agricultural Economics at Tamil Nadu Agricultural University, Coimbatore, India with Highest Ogpa. Presently working as Senior Research Fellow at Center for Agricultural and Rural Development Studies, Tamil Nadu Agricultural University. My area of specialization is Agrl. Marketing and Development Economics.

Details zur Ausgabe

• Verlag: LAP LAMBERT Academic Publishing
• Erscheinungsdatum: 2014
• Sprache: Englisch
• ISBN 10: 3659594067
• ISBN 13: 9783659594069
• Einband: Taschenbuch
• Anzahl der Seiten: 72
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Fastbook Publishing; customerservice@vdm-vsg.de; ; Brivibas gatve 197; Riga; 1039; Lettland