The implementation of packaging as brand driver: A study in case of ice-cream - Softcover

Mahmud, Abdur Rahman Al

 
9783659672545: The implementation of packaging as brand driver: A study in case of ice-cream
Softcover
ISBN 10: 3659672548 ISBN 13: 9783659672545
Verlag: LAP LAMBERT Academic Publishing, 2015

Inhaltsangabe

The main purpose of this report is to find out the attractiveness of packaging in term of impulse product. The aim is to research how packaging influence customer and to find out which elements of packaging are searched by the consumers from a branded ice cream The report contains of six part. In the first part the origin of the report, background, and methodology, objective of the report and literature review will be placed. In the second part the reader will have some idea of ice cream industry and its basic characteristic. Here the reader also find the competitive level of this industry. In the next part company profile and information about igloo has been placed. In this part SWOT analyses of Igloo, their marketing mix, mission vision and packaging information has described.

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Über die Autorin bzw. den Autor

Abdur Rahman Al Mahmud was born in 1991, Dhaka, Bangladesh. He completed his bachelor degree in Business Administration, major in marketing, from Jahangirnagar University, Bangladesh. He has two articles related brand.Besides he involves with a social clause- regarding rights towards trans-gender.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
3659672548
ISBN 13 
9783659672545
Einband
Taschenbuch
Anzahl der Seiten
120
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Fastbook Publishing
customerservice@vdm-vsg.de

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