Application of Structural Equation Modeling in Marketing Research: A Scientific Case for Materialism and its Correlates Among Adult Consumers - Softcover

Bindah, Eric V.

Softcover

ISBN 10: 3659695564 ISBN 13: 9783659695568

Verlag: LAP LAMBERT Academic Publishing, 2015

Inhaltsangabe

The application of Structural Equation Modeling (SEM) is a powerful multivariate technique suited for testing proposed relations between variables. This book provides an overview of the basic underlying principles of SEM. The author discusses the potential for SEM as a tool to advance consumer socialization research both statistically and conceptually. This work argues that SEM is useful in understanding communication as a complex set of relations between variables. Moreover, the author articulates the possibility for examining various forms of communications as an agent and mediator, and materialism as an outcome. The application of SEM to consumer socialization research is illustrated by evaluating a theoretical model of materialism. The results of SEM studies can contribute to better understanding of the validity of communication measures and of relationships between family communication, peer communication, and materialism as an outcome variable.

Über diesen Titel

Über die Autorin bzw. den Autor

Dr. Eric V. Bindah is currently Assistant Professor at the University of Buraimi. He obtained his Ph.D in the area of Marketing, Consumer Science and M.B.A in International Business from the University of Malaya. His area of research and interest is in marketing and entrepreneurship.

Details zur Ausgabe

• Verlag: LAP LAMBERT Academic Publishing
• Erscheinungsdatum: 2015
• Sprache: Englisch
• ISBN 10: 3659695564
• ISBN 13: 9783659695568
• Einband: Taschenbuch
• Anzahl der Seiten: 356
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland