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Go-To-Market Strategy using Risk-Managed Marketing: A real life case study on K-Bear - Softcover

Van Eeckhout, Anthony

 
9783659827037: Go-To-Market Strategy using Risk-Managed Marketing: A real life case study on K-Bear
Softcover
ISBN 10: 3659827037 ISBN 13: 9783659827037
Verlag: LAP LAMBERT Academic Publishing, 2016

Inhaltsangabe

The company of the book Is K-Bear, LLC, whose CEO has the exclusive rights to sell and distribute eucalyptus products from FGB, Australia in the United States. The Go-To-Market Strategy consists of a number of steps: Starting with a goal setting process, employing the Weaknesses, Opportunities, Threats, and Strengths Under Planning (WOTS-UP analysis) in which Marketing Works helps determine the internal Strengths and Weakness and external Threats and Opportunities mapping them to the marketing mix; establishing competitive advantages and barriers to entry; budgeting based on estimated sales and associated costs; and then determining the likelihood of the outcome of a conservative, moderate and aggressive marketing strategy. Once the client approves the Go-To-Market Strategy, it will be implemented, thus launching K-Bear and its products in the market

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Über die Autorin bzw. den Autor

Anthony Van Eeckhout has a MSc in International Business from Iéseg School of Management (Lille Campus). He completed a Bachelor in European Business Management in three different countries (Denmark, Belgium, UK).

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
3659827037
ISBN 13 
9783659827037
Einband
Taschenbuch
Anzahl der Seiten
64
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Betascript Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland