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Gamification to Drive Decision-Making in Tourism: Potential Implementations for Kayak.com - Softcover

Terragni, Francesco

 
9783659843907: Gamification to Drive Decision-Making in Tourism: Potential Implementations for Kayak.com
Softcover
ISBN 10: 3659843903 ISBN 13: 9783659843907
Verlag: Scholars' Press, 2016

Inhaltsangabe

Making decisions can be highly time consuming and often causes uncertainty in the decision maker. In the field tourism this is even more difficult because of the intangible nature of the product and the complex set of interactions between the industry players. Gamification is an technique that online companies have massively started to use in order to drive the decisions that tourists make before, during, and after the consumption of a service. This script breaks down the decision making process into separate phases and describes with concrete examples the best methods to influence buyers at every stage.

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Über die Autorin bzw. den Autor

Francesco started getting passionate about the online world in his early 20's, when he focused on Online Marketing Techniques and Decision-Making process. He is currently working on several in-field online projects.

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Verlag
Scholars' Press
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
3659843903
ISBN 13 
9783659843907
Einband
Taschenbuch
Anzahl der Seiten
100
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
SIA OmniScriptum Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland