Study on Strategies for Business Development of a Bank at Branch Level - Softcover

Kumar, Amrendar; Paswan, Naveen Kumar

 
9783659852022: Study on Strategies for Business Development of a Bank at Branch Level
Softcover
ISBN 10: 3659852023 ISBN 13: 9783659852022
Verlag: LAP LAMBERT Academic Publishing, 2016

Inhaltsangabe

The aim of this book is to determine the strategies for Business Development of the public sector banks at branch level. Customer service is one of the most important ingredients of the marketing mix for products and services. High quality customer service helps to create customer loyalty. Customers today are not only interested in the product they are being offered but all the additional elements of service that they receive from the greeting they receive when they enter a Branch, to the refund and help that they receive when they have a complaint about a faulty product that they have paid.

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Über die Autorin bzw. den Autor

Amrendar Kumar And Abhilasha SinghAmity Institute of Biotechnology, Amity University, LucknowBiplab BhattacharjeeIOCB, Bangalore

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
3659852023
ISBN 13 
9783659852022
Einband
Taschenbuch
Anzahl der Seiten
56
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Editions Muse
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
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