Strategy to Customer Loyalty: Building CSR & Service Quality - Softcover

Ahmed, Ammar; Malik, Muhammad Shaukat

 
9783659887345: Strategy to Customer Loyalty: Building CSR & Service Quality
Softcover
ISBN 10: 365988734X ISBN 13: 9783659887345
Verlag: LAP LAMBERT Academic Publishing, 2016

Inhaltsangabe

In today's business climate the only way to grow is to offer your customers more value than your competitors do. CSR activities and Service Quality work as a strategy and helps in accomplishing targeted goals. The aim of this book is to identify the impact of service quality and corporate social responsibility (CSR) into the customer satisfaction (mediator) and how much its affect on the customer loyalty. This book develops and integrates the above variables and empirically analyzed the conceptual framework which positively predicts that customer satisfaction partially mediates the relationship between Service Quality, CSR activities and Customer Loyalty.

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Über die Autorin bzw. den Autor

Ammar Ahmed,M.Com MSBAStudying PhD Management Sciences at Northern University Malaysia. Work as Sales Manager/Business Educationist/Research Scholar, Pakistan.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
365988734X
ISBN 13 
9783659887345
Einband
Taschenbuch
Anzahl der Seiten
172
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Edicoes Nosso Conhecimento
customerservice@vdm-vsg.de

SIA
Riga
1039
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