What makes a game sell?: A comparative study on the strategies adopted across platforms - Softcover

Kameniuk, Alina; Reddy, Siddharth

Softcover

ISBN 10: 3659916897 ISBN 13: 9783659916892

Verlag: LAP LAMBERT Academic Publishing, 2016

Inhaltsangabe

Even though video gaming industry has experienced a continuous growth over the past years stepping into mass market and becoming a part of mass media culture, lately it has faced a total transformation. Low technology, poor graphics or bad sound effects are a thing of the past. Today’s industry is at its peak and is not likely to slow down the pace of its progress. This book analyzes the cost structure of developing and publishing a game. Comparisons in production and publishing are made with PC, console and mobile games to understand what factors make a game sell, what game developers and publishers should do to make their games successful and bring in huge revenues. The book conveys some of the golden rules that game development companies should follow in order to stay at the peak of their business.

Über diesen Titel

Über die Autorin bzw. den Autor

Alina Kameniuk: Master In Management, Innovation Specialisation from ESCP Europe - The World's First Business School (est. 1819) | Paris, France Siddhartha Reddy: Master In Management, Finance Specialisation from ESCP Europe and Mechanical Engineering in BITS-Pilani, India. Currently pharma strategy consultant in ZoomRx Inc, Chennai

Details zur Ausgabe

• Verlag: LAP LAMBERT Academic Publishing
• Erscheinungsdatum: 2016
• Sprache: Englisch
• ISBN 10: 3659916897
• ISBN 13: 9783659916892
• Einband: Taschenbuch
• Anzahl der Seiten: 108
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: KreGa Onlinehandel GmbH; 4950000000000; info@krega-onlinehandel.de; ; Birkenweg 31; Brakel; 33034; Deutschland