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The Strategy Planning Process: Analyses, Options, Projects - Softcover

Grünig, Rudolf; Kühn, Richard

 
9783662516034: The Strategy Planning Process: Analyses, Options, Projects

Inhaltsangabe

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors’ highly successful previous publication “Process-based Strategic Planning,” which appeared in six editions.

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Über die Autorin bzw. den Autor

Prof. Dr. Rudolf Grünig Ordinarius für Unternehmensführung an der Universität Fribourg. Verwaltungsrat und Berater von großen und mittleren Schweizer Unternehmen. Von 2006 bis 2009 Kommandant einer Infanteriebrigade der Schweizer Armee.

Von der hinteren Coverseite

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors’ highly successful previous publication “Process-based Strategic Planning,” which appeared in six editions.

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9783662456484: The Strategy Planning Process: Analyses, Options, Projects

Vorgestellte Ausgabe

ISBN 10:  3662456486 ISBN 13:  9783662456484
Verlag: Springer, 2015
Hardcover