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Buchbeschreibung Soft Cover. Zustand: new. This item is printed on demand. Bestandsnummer des Verkäufers 9783662637975
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Buchbeschreibung Zustand: New. Bestandsnummer des Verkäufers 45862515-n
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Buchbeschreibung Paperback. Zustand: new. Paperback. Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus. Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea.This book helps product managers, marketers, and corporate decision-makers understand and predict customers behavior and preferences. It provides the tools to design the right sensory mix (color, shape, depth, taste, smell, texture, and sound) for each product, and fine-tune their positioning and range for every local market. Using cases from different sectors, the author shows that this approach delivers planet and people-friendly innovations which have a higher chance of success in the market. People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea.This book helps product managers, marketers, and corporate decision-makers understand and predict customers behavior and preferences. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9783662637975
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Buchbeschreibung Paperback or Softback. Zustand: New. The Right Sensory Mix: Decoding Customers' Behavior and Preferences 1.09. Book. Bestandsnummer des Verkäufers BBS-9783662637975
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Buchbeschreibung Zustand: New. In English. Bestandsnummer des Verkäufers ria9783662637975_new
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Buchbeschreibung Zustand: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Bestandsnummer des Verkäufers ria9783662637975_lsuk
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Buchbeschreibung Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus. Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea.This book helps product managers, marketers, and corporate decision-makers understand and predict customers' behavior and preferences. It provides the tools to design the right sensory mix (color, shape, depth, taste, smell, texture, and sound) for each product, and fine-tune their positioning and range for every local market. Using cases from different sectors, the author shows that this approach delivers planet and people-friendly innovations which have a higher chance of success in the market. 352 pp. Englisch. Bestandsnummer des Verkäufers 9783662637975
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Buchbeschreibung Zustand: New. Bestandsnummer des Verkäufers 45862515-n
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Buchbeschreibung Paperback. Zustand: Brand New. 2nd edition. 349 pages. 9.25x6.10x0.73 inches. In Stock. Bestandsnummer des Verkäufers x-3662637979
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Buchbeschreibung Zustand: New. Bestandsnummer des Verkäufers V9783662637975
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