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Design and Implementation of a Model to Predict the Success of the Bank Telemarketing - Softcover

Bibi, Salma; Batool, Adeela; Mustafa, Fatima

 
9783668091320: Design and Implementation of a Model to Predict the Success of the Bank Telemarketing
Softcover
ISBN 10: 3668091323 ISBN 13: 9783668091320
Verlag: GRIN Verlag, 2015

Inhaltsangabe

Bachelor Thesis from the year 2015 in the subject Computer Science - Software, grade: A, , course: Final Year Project, language: English, abstract: Targeting customers is a major task of bank telemarketing to send their service to customers. Now banks are using a number of data mining techniques to predict the success rate. The Decision Tree is a successful data mining technique for predicting bank telemarketing success. The Decision Tree is a well known classifier and is simple and easy to apply. The performance of decision trees can be improved with appropriate attribute selection. In this research, ID3 decision tree technique of data mining is applied on widely used benchmark data set. The main focus of this research was on designing and implementation of a model that predicts the success of bank telemarketing using decision tree technique of data mining.

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Bachelor Thesis from the year 2015 in the subject Computer Science - Software, grade: A, , course: Final Year Project, language: English, abstract: Targeting customers is a major task of bank telemarketing to send their service to customers. Now banks are using a number of data mining techniques to predict the success rate. The Decision Tree is a successful data mining technique for predicting bank telemarketing success. The Decision Tree is a well known classifier and is simple and easy to apply. The performance of decision trees can be improved with appropriate attribute selection. In this research, ID3 decision tree technique of data mining is applied on widely used benchmark data set. The main focus of this research was on designing and implementation of a model that predicts the success of bank telemarketing using decision tree technique of data mining.

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Verlag
GRIN Verlag
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
3668091323
ISBN 13 
9783668091320
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
36
Kontakt zum Hersteller
GRIN Verlag
info@grin.com

Trappentreustr. 1
München
Bayern
80339
Deutschland