The fast food industry in the UK. Analysis of McDonalds with PESTEL, VRIN and Porter's Five Forces - Softcover

Dey, Kamalesh

Softcover

ISBN 10: 3668242178 ISBN 13: 9783668242173

Verlag: GRIN Verlag, 2016

Über diesen Titel

Reseña del editor:

Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, University of Bedfordshire, course: MBA (Health Services Management), language: English, abstract: The report will explore the fast food industry in United Kingdom. The report will also examine the McDonald's corporation as a firm. In addition, the report will appraise mainly on two areas for instance attractiveness of fast food industry and distinctiveness of McDonald's corporation. The report will use some strategic analytical tools for examples PESTEL framework and Porter's five forces to detect the trends, key drivers, and power of the fast food industry. The analytical tools will also distinguish the attractiveness of the industry. Moreover, numerous core competences of the MacDonald's corporation for instance their own resources, skills, and value chain will be also critically analysed through the VRIN framework to find out the competitive advantages of the Macdonald's corporation. This will identify to recognise their distinctiveness as well.

Biografía del autor:

Kamalesh Dey PhD student at Institute for Sport and Physical Activity Research (ISPAR), University of Bedfordshire. BSc in Food technology and Nutritional Science MSc in Public Health MBA (Health Services Management), United Kingdom. kamalesh_07007@yahoo.com / kamalesh.dey@study.beds.ac.uk +447574748607

Über diese Auflage

• Verlag: GRIN Verlag
• Erscheinungsdatum: 2016
• ISBN 10: 3668242178
• ISBN 13: 9783668242173
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 32