Analysis of Terms Which Contribute to the Success of YouTube Trend Videos - Softcover

Blanck, Thomas; Komorowsky, Robert

 
9783668782853: Analysis of Terms Which Contribute to the Success of YouTube Trend Videos
Softcover
ISBN 10: 3668782857 ISBN 13: 9783668782853
Verlag: GRIN Verlag, 2018

Inhaltsangabe

Scientific Essay from the year 2018 in the subject Computer Science - Commercial Information Technology, grade: 2,7, University of Applied Sciences Aalen, course: Applied Analytics, language: English, abstract: This study covers the influence of positive and negative titles of YouTube videos on user behavior regarding views, likes, dislikes and comments. For this purpose, daily records of the top trending YouTube videos in Germany were analyzed. It was found that positive terms have positive influence on liking and viewing trend videos. Negative terms have influence on disliking and commenting. Furthermore, it was examined which words were used most frequently in successful and not so successful trend videos. This study shows that YouTube is being utilized for the consumption of entertainment series, music videos and sports content. In addition, videos with Turkish titles make up a significant part of the best placed YouTube videos in Germany. These results were obtained via chi-squared tests and word clouds.

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Verlag
GRIN Verlag
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
3668782857
ISBN 13 
9783668782853
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
16
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
preigu
mail@preigu.de

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