Strategic Management: Classic tools in practice - explained briefly and simply (1) - Softcover

Brickau, Ralf; Strangemann, Maximilian

Softcover

ISBN 10: 3695719753 ISBN 13: 9783695719754

Verlag: BoD – Books on Demand, 2026

Inhaltsangabe

While the number of management tools and methods in scientific literature has steadily expanded over the last few decades, the challenge for managers remains the same: What do I use successfully and when to achieve what I am paid for - namely entrepreneurial success! From our many years of experience as management consultants and lecturers in the field of strategic management, we have repeatedly seen how difficult it is to establish the connection between the many "tools" and comprehensive analysis, strategy development, and implementation. In addition, it has become apparent that it is precisely the "classic" management tools that have been around and in use for decades now - and there are good reasons for this: they have proven themselves. This is not to suggest that newer approaches are irrelevant in an increasingly volatile world. But in this book, we will first focus on the classic tools. In a later publication, we will turn our attention to new developments in management tools. What is this handbook about? We do not want to explain the most common management tools in isolation but rather present them in the broader context of strategic planning. The art of strategic management lies not only in knowing the right tools, but also in applying them at the right time and in the right context. We have developed this handbook "from practice for practitioners" to offer guidance to students and aspiring managers alike (important sections include corresponding scientific sources for further reading and research). In doing so, we have drawn on our wealth of experience - whether in consulting for companies or in teaching and research at universities. So if you want to not only know about the classic strategic toolbox, but also be able to apply it, you've come to the right place. With this in mind, we hope you enjoy reading, learning, and implementing. Successful strategies are created by applying the appropriate tools -which can vary greatly depending on the situation! In this respect, many years of experience in applying the strategic "toolbox" is an important prerequisite for success - and even this handbook cannot provide that.

Über diesen Titel

Über die Autorinnen und Autoren

Prof. Dr. Ralf Brickau studied business administration and earned a double degree from the University of Applied Sciences in Dortmund and the University of Plymouth. In 1993, he completed his doctorate at the University of Plymouth and simultaneously received a diploma in marketing from the Chartered Institute of Marketing. He then worked as a key account manager for a trade and service agency in the food industry. After various teaching assignments at different institutions, Brickau was appointed professor at the FHW Berlin in 1998, before moving to the FH Dortmund in 1999 and the ISM in 2001, where he was also dean for several years. Over the past 25 years, he has worked as a consultant for numerous companies, including Volkswagen, Fujitsu, BVB 09, Lambertz, BMW, Mercedes-Benz, Signal Iduna, REWE, Ferrero, Frosta, and Apetito. Analysis, planning, and strategy play an important role not only in his professional life but also in his leisure time: he regularly participates successfully in sailing regattas. His main research interests are strategy development, brand building, trust management, neuroscientific aspects of POS marketing, and CRM/sales management in various industries.

Dr. Maximilian Strangemann (M.Sc./M.A.) is a recognized expert in corporate management and has held positions including management at a leading technology company in the field of electrical engineering. Today, he runs a medium-sized consulting firm (Change& Unternehmensberatung). He studied business psychology and corporate management at the International School of Management in Dortmund and Napier University in Scotland, graduating with a double degree. Maximilian is currently pursuing his doctorate at the University of Gloucestershire (Doctorate in Business Administration). In practice, he is also a PMP® and Six Sigma Master Black Belt in the field of process and organisational development and has already trained and coached > 1000 people. Maximilian thus brings a unique blend of psychological understanding and strategic expertise to his projects. He has led transformation projects and implemented process optimization strategies in various cultural contexts and industries. Later, he worked as a lecturer in various subjects such as change management, service management, and consulting modules. In addition, he continuously drives innovation in various industries through his research in leadership and his expertise in data analysis.

Details zur Ausgabe

• Verlag: BoD – Books on Demand
• Erscheinungsdatum: 2026
• Sprache: Englisch
• ISBN 10: 3695719753
• ISBN 13: 9783695719754
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 246
• Kontakt zum Hersteller: bod@bod.de; bod@bod.de; ; Waldstraße 64; Reinheim; 64354; Deutschland