Typography: Macro and Microaesthetics: Fundamentals of Typographic Design - Hardcover

Kunz, Willi

Hardcover

ISBN 10: 3721203488 ISBN 13: 9783721203486

Verlag: Niggli Verlag, 2009

Inhaltsangabe

Book by Willi Kunz

Über diesen Titel

Reseña del editor:

Typography - that is, typography the reader can comprehend and understand - is based on certain fundamental principles. This title discusses the typographic elements; the microaesthetic qualities of letters, numbers, and punctuation marks, lines, and geometric elements and their diverse applications.

Reseña del editor:

Typography - that is, typography the reader can comprehend and understand - is based on certain fundamental principles. As long as letters, words, and sentences are used to transmit information, these same principles will remain valid - even in electronic media. Part one of this publication discusses the typographic elements; the microaesthetic qualities of letters, numbers, and punctuation marks, lines, and geometric elements and their diverse applications. Part two analyses the design aspects of space, structure, sequence, contrast, form and counterform, and illustrates their function with examples from teaching and praxis. Part three demonstrates how typographic elements contribute to design on the microaesthetic level. Part four, based on a series of architectural posters, analyzes the interrelationship between purpose, macrostructure, and microaesthetics. This publication provides artistic and technical instruction for typographic designers, architects, and professionals in allied creative fields. It facilitates a more critical appreciation not only of the mediated foreground, but also of the unscripted background and of the various relationships between them.

Über diese Auflage

• Verlag: Niggli Verlag
• Erscheinungsdatum: 2009
• ISBN 10: 3721203488
• ISBN 13: 9783721203486
• Einband: Tapa dura
• Anzahl der Seiten: 164