Visual Communication: 12 Ideas. From Principle to Realisation - Hardcover

Mechthild Waidmann; Stefan Waidmann

Hardcover

ISBN 10: 3721207130 ISBN 13: 9783721207132

Verlag: Verlag Niggli, 2009

Über diesen Titel

Reseña del editor:

All design work uses and interconnects the principles of visual communication in different combinations and emphases. This results in a building set of almost infinite resources, which can be used to generate a wide variety of solutions. The exemplary projects picked for this book clearly manifest the principle that each one is based on. However, at the same time it becomes clear that strong and original solutions can only be achieved through a coherent combination and intensity of these means.

The first principle – content and form – forms the basis for all subsequent ones and represents an integral element of visual communication. Only when content and form correspond with one another and, in short, connect all communicative aspects, can information, ideas and complex correlations be bundled together, structured and conveyed in a comprehensible, credible and attractive manner. And do so in a way that transcends common notions, fashionable trends, and mundane manifestations characterised by superficiality and the possibilities of computer technology. Therefore, subsequent principles like perception, colour, spatiality, illustration, typography, etc. inevitably build upon content and form.

The book is designed as a textbook, which, subjectively and without any claims of being exhaustive, describes the basic principles and theories of visual communication in brief, simple and accessible terms. Furthermore, specific examples are given that illustrate and express these same ideas in an appealing fashion

Biografía del autor:

Mechthild Waidmann was born in 1969 and studied visual communication at the FH Dusseldorf. Stefan Waidmann was born in 1972 and studied typography and visual design at the FH Schwabisch Gmund. His first book 'Schrift und Typografie - Die Sprache der klassischen Schriften' was published in 1999. They have been working together since 2001 in the Buro Waidmann/Post Visuelle Kommunikation in Braunschweig and have received many national as well as international awards for their work.

Über diese Auflage

• Verlag: Verlag Niggli
• Erscheinungsdatum: 2009
• ISBN 10: 3721207130
• ISBN 13: 9783721207132
• Einband: Tapa dura
• Anzahl der Seiten: 132