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The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage.
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The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage.
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Marketing and Communication for Architects: a Handbook
Verlag:
Birkhäuser Architecture (edition 1), 2002
ISBN 10: 3764365714
ISBN 13: 9783764365714
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Perfect Paperback
Anbieter: BooksRun, Philadelphia, PA, USA
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Perfect Paperback. Zustand: Good. 1. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Bestandsnummer des Verkäufers 3764365714-11-1
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Marketing and Communication for Architects: a Handbook
Anbieter: Academybookshop, Long Island City, NY, USA
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Paperback. Zustand: New. Bestandsnummer des Verkäufers B-BIRK-24933
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Marketing and Communication for Architects: Fundamentals, Strategies and Practice
Verlag:
Birkhauser July 2002, 2002
ISBN 10: 3764365714
ISBN 13: 9783764365714
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Trade Paperback
Anbieter: Hennessey + Ingalls, Los Angeles, CA, USA
Verkäuferbewertung 4 von 5 Sternen
Trade Paperback. Zustand: Used - Very Good. The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage. Very nice clean, tight copy free of any marks. Bestandsnummer des Verkäufers 304071
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Marketing and Communication for Architects
Anbieter: Rarewaves USA, OSWEGO, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: New. The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage. Bestandsnummer des Verkäufers LU-9783764365714
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Marketing And Communication For Architects
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Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Bestandsnummer des Verkäufers ABNR-167715
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Marketing and Communication for Architects: a Handbook
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Zustand: Used. pp. 125 1st Edition. Bestandsnummer des Verkäufers 26304734
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Marketing and Communication for Architects: a Handbook
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Zustand: Used. pp. 125. Bestandsnummer des Verkäufers 7543169
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Marketing and Communication for Architects: a Handbook
Anbieter: Biblios, Frankfurt am main, HESSE, Deutschland
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Zustand: Used. pp. 125. Bestandsnummer des Verkäufers 18304724
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Marketing and Communication for Architects
Verlag:
Birkhäuser Architecture, Basel, 2002
ISBN 10: 3764365714
ISBN 13: 9783764365714
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Rústica Ilustrada
Anbieter: Libros Sargantana, Port d'Andratx, PM, Spanien
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Rústica Ilustrada. Zustand: Excelente. Published by Birkhäuser Architecture. Very good. Ilustrated in color. Fundamentals, Strategies and Practice. Bestandsnummer des Verkäufers 018338
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Marketing and Communication for Architects: Fundamentals, Strategies and Practice
Anbieter: Kennys Bookstore, Olney, MD, USA
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Zustand: New. 2002. Illustrated. Perfect Paperback. . . . . . Books ship from the US and Ireland. Bestandsnummer des Verkäufers V9783764365714
Anzahl: 15 verfügbar