Marketing and Communication for Architects: Fundamentals, Strategies and Practice - Softcover

 
9783764365714: Marketing and Communication for Architects: Fundamentals, Strategies and Practice
Softcover
ISBN 10: 3764365714 ISBN 13: 9783764365714
Verlag: Birkhauser, 2002

Inhaltsangabe

The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage.

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Reseña del editor

The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage.

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Verlag
Birkhauser
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
3764365714
ISBN 13 
9783764365714
Einband
Tapa blanda
Anzahl der Seiten
125
Herausgeber
Haupt Edgar, Kubitza Manuel
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar