Influence of Recommender Systems on Consumer Behavior (Electronic Commerce & Digital Markets) - Softcover

Lill, Markus

Softcover

ISBN 10: 3769328485 ISBN 13: 9783769328486

Verlag: BoD – Books on Demand, 2025

Inhaltsangabe

In the dynamic landscape of digital platforms, recommender systems silently guide our decisions, shaping what we watch, read, and buy. But how do these algorithms influence our behavior beyond convenience and personalization? This dissertation delves into the psychological undercurrents of recommender systems, uncovering how subtle design choices trigger behavioral biases that affect consumer preferences, beliefs, and decisions. Through a series of rigorous field experiments, this work explores three critical dimensions of recommender systems: item selection, ranking, and recommendation design. It reveals how phenomena like assimilation and contrast effects, as well as visual cues such as product badges, can subtly yet powerfully steer consumer behavior. Challenging traditional recommender system design priorities, the findings highlight that similarity can sometimes outweigh diversity and that strategic positioning can defy conventional assumptions about user attention. Combining a systematic literature review with empirical evidence from real-world settings, this dissertation offers insights into the interplay between technology and human cognition. It is an essential read for scholars, practitioners, and platform designers seeking to understand - and ethically harness - the behavioral dynamics of recommender systems.

Details zur Ausgabe

• Verlag: BoD – Books on Demand
• Erscheinungsdatum: 2025
• Sprache: Englisch
• ISBN 10: 3769328485
• ISBN 13: 9783769328486
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 190
• Herausgeber: Spann Martin
• Kontakt zum Hersteller: Books on Demand GmbH; bod@bod.de; ; Überseering 33; Hamburg; 22297; Deutschland