Playing the Game: The History of adidas - Hardcover

Karlsch, Rainer; Kleinschmidt, Christian; Lesczenski, Jorg; Sudrow, Anne

Hardcover

ISBN 10: 3791358308 ISBN 13: 9783791358307

Verlag: Prestel, 2019

Inhaltsangabe

This history of adidas, one of the world's most innovative global companies, looks beyond the trademark three stripes to show how the company grew and evolved over time.

Founded in a small town in Bavaria, Germany, the adidas brand has, for nearly a century, been outfitting international sports stars and pop culture icons such as David Beckham, Zinédine Zidane, and Run-DMC as well as everyday men, women, and children across the globe. The story of this evolution--illustrated with numerous historic photographs--is entwined with history, corporate trends, and the emergence of sports as a major factor in the world economy. Starting with the beginnings of the original Dassler brothers' company in the time of the Weimar Republic and National Socialism, this book reveals the first academically-based look at the history of the family and the adidas company which was officially founded in 1949 after the brothers' separation. Using a worldwide range of sources, the authors also examine brand strategies and globalization since the 1960s. Since its beginnings, the name 'adidas' has been shrouded in legend and, in this special look at the rise of a global company, readers will learn the true story behind the brand.

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Über die Autorin bzw. den Autor

RAINER KARLSCH is a research associate at the Institute for Contemporary History in Munich/Berlin.

CHRISTIAN KLEINSCHMIDT is Professor for Economic and Social History at the Philipps University in Marburg, Germany.

JÖRG LESCZENSKI is a research associate at the Goethe University in Frankfurt am Main, Germany.

ANNE SUDROW is a historian and was from 2010 to 2018 senior researcher at the Centre for Contemporary History in Potsdam, Germany.

Von der hinteren Coverseite

This history of Adidas, one of the world's most innovative global companies, looks beyond the trademark three stripes to show how the company grew and evolved over time. For nearly a century the Adidas brand has been outfitting sports stars and pop culture icons as well as everyday men, women, and children. What started as a German shoe store that gifted Jesse Owens the sneakers he wore in the Olympics has grown into a multibillion-dollar lifestyle brand. The story of that evolution, which is entwined with history, corporate trends, and the emergence of sports as a major player in the world economy, is revealed in this in-depth look of the Adidas brand. From familial infighting and the Third Reich to globalization and the importance of branding, readers of this book will learn the story behind the Adidas brand.

Details zur Ausgabe

• Verlag: Prestel
• Erscheinungsdatum: 2019
• Sprache: Englisch
• ISBN 10: 3791358308
• ISBN 13: 9783791358307
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 400
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Prestel; kundenservice@penguinrandomhouse.de; ; Neumarkter Str. 28; München; Deutschland