Integrated Couponing. A Process-Based Framework for In-Store Coupon Promotion Handling in Retail (Advances in Information Systems and Management Science, Band 28) - Softcover
Inhaltsangabe
Couponing is a well-known and old promotional instrument. Coupon-vouchers are used in various countries all over the world for different objectives such as customer retention, market share increase, price discrimination, or market research. Nevertheless, the efficiency of traditional coupon processing is doubted. Many objectives can only be achieved to a limited extent.
Most problems of traditional couponing result from the way of coupon treatment. Inefficient ways of distribution and various media discontinuities during the processing lead to negative side-effects such as fault and redemption by wrong consumers.
Axel Winkelmann especially contributes to the body of knowledge in the information systems discipline by outlining an efficient framework for integrated coupon processing without media discontinuities. He proposes a conceptualization with special regard to the inefficiency of traditional couponing. His work can be used to facilitate and improve the coupon promotion handling.
This book is directed at practitioners and academics in the field of information systems and marketing promotions.
Axel Winkelmann studied Business Administration at the University of Münster, Germany and the University of Central England, Birmingham, Great Britain. He works as a Research Assistant at the European Research Center for Information Systems (ERCIS). His research is focused on the development of information systems and conceptual modeling. He received his PhD degree in information systems in July 2006.
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Integrated Couponing. A Process-Based Framework for In-Store Coupon Promotion Handling in Retail
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Integrated Couponing. a Process-Based Framework for in-Store Coupon Promotion Handling in Retail (Paperback)
Verlag:
Logos Verlag Berlin GmbH, Berlin, 2006
ISBN 10: 3832513477
ISBN 13: 9783832513474
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Paperback. Zustand: new. Paperback. Couponing is a well-known and old promotional instrument. Coupon-vouchers are used in various countries all over the world for different objectives such as customer retention, market share increase, price discrimination, or market research. Nevertheless, the efficiency of traditional coupon processing is doubted. Many objectives can only be achieved to a limited extent. Most problems of traditional couponing result from the way of coupon treatment. Inefficient ways of distribution and various media discontinuities during the processing lead to negative side-effects such as fault and redemption by wrong consumers. Axel Winkelmann especially contributes to the body of knowledge in the information systems discipline by outlining an efficient framework for integrated coupon processing without media discontinuities. He proposes a conceptualization with special regard to the inefficiency of traditional couponing. His work can be used to facilitate and improve the coupon promotion handling. This book is directed at practitioners and academics in the field of information systems and marketing promotions.Axel Winkelmann studied Business Administration at the University of Munster, Germany and the University of Central England, Birmingham, Great Britain. He works as a Research Assistant at the European Research Center for Information Systems (ERCIS). His research is focused on the development of information systems and conceptual modeling. He received his PhD degree in information systems in July 2006. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9783832513474
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Integrated Couponing. a Process-Based Framework for In-Store Coupon Promotion Handling in Retail
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Integrated Couponing. a Process-Based Framework for in-Store Coupon Promotion Handling in Retail (Paperback)
Verlag:
Logos Verlag Berlin GmbH, Berlin, 2006
ISBN 10: 3832513477
ISBN 13: 9783832513474
Neu
Paperback
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Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: new. Paperback. Couponing is a well-known and old promotional instrument. Coupon-vouchers are used in various countries all over the world for different objectives such as customer retention, market share increase, price discrimination, or market research. Nevertheless, the efficiency of traditional coupon processing is doubted. Many objectives can only be achieved to a limited extent. Most problems of traditional couponing result from the way of coupon treatment. Inefficient ways of distribution and various media discontinuities during the processing lead to negative side-effects such as fault and redemption by wrong consumers. Axel Winkelmann especially contributes to the body of knowledge in the information systems discipline by outlining an efficient framework for integrated coupon processing without media discontinuities. He proposes a conceptualization with special regard to the inefficiency of traditional couponing. His work can be used to facilitate and improve the coupon promotion handling. This book is directed at practitioners and academics in the field of information systems and marketing promotions.Axel Winkelmann studied Business Administration at the University of Munster, Germany and the University of Central England, Birmingham, Great Britain. He works as a Research Assistant at the European Research Center for Information Systems (ERCIS). His research is focused on the development of information systems and conceptual modeling. He received his PhD degree in information systems in July 2006. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Bestandsnummer des Verkäufers 9783832513474
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