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Can Gamification Close the Engagement Gap of Generation Y?: A pilot study on the digital startup sector in Berlin - Softcover

Schönbohm, Avo; Urban, Katharina

 
9783832538484: Can Gamification Close the Engagement Gap of Generation Y?: A pilot study on the digital startup sector in Berlin
Softcover
ISBN 10: 3832538488 ISBN 13: 9783832538484
Verlag: Logos Berlin, 2014

Inhaltsangabe

Gaming engages. How can employment become more attractive and fun? Only 16% of German employees are fully engaged and willing to go `the extra mile' for their company. This perceived engagement gap - which is aggravated by the new work ethics of Generation Y - offers a significant case for value creation and strategic opportunities for companies worldwide. This book analyses the question of whether gamification has the potential to close this engagement gap. It offers a literature review of the emerging topic and creatively and critically develops new ideas. Data from a pilot study on the digital startup sector in Berlin shows a positive impact of gamification on employee engagement. This informative work is directed at people interested in new business trends, business students, gamification researchers and human resources practitioners.

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Verlag
Logos Berlin
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
3832538488
ISBN 13 
9783832538484
Einband
Taschenbuch
Anzahl der Seiten
127
Kontakt zum Hersteller
Logos Verlag Berlin GmbH
redaktion@logos-verlag.de

Georg-Knorr-Str. 4, Geb. 10
Berlin
12681
Deutschland