The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios (Innovation und Entrepreneurship) - Softcover

Sandner, Philipp

Softcover

ISBN 10: 3834917745 ISBN 13: 9783834917744

Verlag: Gabler Verlag, 2009

Inhaltsangabe

Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks.

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Über die Autorin bzw. den Autor

Dr. Philipp Sandner has been a research fellow and lecturer at the Institute for Innovation Research, Technology Management and Entrepreneurship of Prof. Dietmar Harhoff, Ph.D. (Ludwig-Maximilians-Universität Munich).

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Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks. He empirically analyzes how technology- and market-based assets drive the company value of stock-market listed companies. He finds that both patents and trademarks substantially contribute to the value of companies.

Details zur Ausgabe

• Verlag: Gabler Verlag
• Erscheinungsdatum: 2009
• Sprache: Englisch
• ISBN 10: 3834917745
• ISBN 13: 9783834917744
• Einband: Taschenbuch
• Anzahl der Seiten: 240
• Kontakt zum Hersteller: Springer-Verlag GmbH; customerservice@springernature.com; ; Tiergartenstraße 17; Heidelberg; Baden-Württemberg; 69121; Deutschland