Acceptance of Remote Services: Perception, Adoption, and Continued Usage in Organizational Settings (Applied Marketing Science / Angewandte Marketingforschung) - Softcover

Wünderlich, Nancy

Softcover

ISBN 10: 3834919578 ISBN 13: 9783834919571

Verlag: Gabler Verlag, 2009

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Nancy V. Wünderlich employs a multi-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to analyze remote services. She develops the Interactive Technology-Mediated Service Model (ITSUM) to provide a comprehensive approach of explaining both initial acceptance and repeated, continued usage of remote services in organizations.

Contraportada:

The increasing employment of information and communication technologies in companies and households has led to considerable changes in the way services are conceived, developed, and delivered. Nancy V. Wünderlich employs a multi-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to analyze remote services. She develops the Interactive Technology-Mediated Service Model (ITSUM) to provide a comprehensive approach of explaining both initial acceptance and repeated, continued usage of remote services in organizations. Finally, she derives managerial implications for remote service providers on how to increase remote service acceptance among their customers and facilitate the export of remote services.

Über diese Auflage

• Verlag: Gabler Verlag
• Erscheinungsdatum: 2009
• ISBN 10: 3834919578
• ISBN 13: 9783834919571
• Einband: Tapa blanda
• Anzahl der Seiten: 288